Saint Lucia Identity

We had the honor of working with the prime minister of Saint Lucia to create a new identity and tag line for the island. We developed a logo and brand language to leverage the iconic Pitons that sit on the Caribbean Sea. We created a vibrant color palette to celebrate the local architecture and natural colors of the Island. We helped them with a brand architecture and dynamic angle system to stretch across all the island’s brands and communication. From tote bags to signage for attractions we helped them celebrate what is rare and inspiring. A timeless muse to call you to the island to create and share your story.