NFL Youth Identity / Experiential

We created a dynamic visual language to relaunch NFL Youth drawing inspiration from one of the primary ways modern teens communicate and engage with culture - social media. Through use of Instagram-story tropes like stickers and customizable images, we created an energetic living aesthetic to invite users to take part and join in the story. We invited them to bring their individual style, swag, hype, and superpowers to the table. Because when we all do that, the team gets stronger.