Nets Brand Language

To help the Nets connect to Brooklyn in a deeper and more meaningful way we created an energetic black and white design language that can continue to grow and evolve as the Nets do. We united both the team and the community by embodying the attitude and spirit of Brooklyn grit, tenacity, and royalty. We took inspiration from the streets, textures, culture and local persona. “We Go Hard” became the team’s promise to embody the communities finest qualities on and off the court.