GMC Brand Language

Leveraging the strong visual DNA of GMC’s vehicles and classic brand cues, we created a new look and feel for all brand communications. A bold and sophisticated approach helped them come to life in an unapologetic, austere, and ownable way. From the premium feel of white space and a minimized color palette, to the creation of unique memorable “equity threads” layering the work, we gave them a new voice and look to match their professional grade grit.