Across my life, I have always found myself at the intersection of storytelling and design. Stories are what inspires us and connects us to each other. History can often be forgotten. But stories never are.
Design is the ideal tool for accessing our imaginations and creating the world we want to live in. When the two are combined we can create memorable experiences that shape culture. From the loved cover of a favorite book to a full retail interactive experience, design and storytelling lives in our life and can inspire us to interact with the world in new ways. Moreover, the two can respond to what is happening in culture and work together to help create new meaning for people and brands. Everyday the bar is being raised for our expectations from our encounters in the physical and digital world. Good design is table stakes. It is now more important then ever to leverage the power of both design and storytelling to enrich our communications, environments, branding, and every aspect of how we connect with each other to shape tomorrow.
John Fulbrook III is group creative director with an expertise in design thinking. For over 10 years John has been doing work for global brands ranging from identity and branding to activation and retail experiences at The Martin Agency (2016 One Show Agency of the Year) and Collins (Fast Company Best Branding Agency of 2015). Prior to that, he was a creative director at Simon & Schuster bringing to life the stories for some of the biggest names in publishing from Stephen King, Miranda July and Chuck Klosterman to Ernest Hemingway and Don DeLillo. John has won strategic, design & ad awards from the AIGA, ADC, TDC, ZGRAF, Print Magazine, I.D. Magazine, SPD, Communication Arts, and Jay Chiat Awards. He has also taught communication design at the School of Visual Arts in NYC for over ten years.